Seminars

FRIDAY, SEPTEMBER 10, 2010

Juan Chaparro

BIO: Tech entrepreneur and consultant. Passionate about e-business, living on the edge, loves sport cars and posses a strong entrepreneurial spirit. Dreams living close to the beach in a villa. Co-Fouder of Gmaids.com and currently working on other e-business ventures.

Follow Juan Chaparro

• Visit Juan Chaparro’s Company, JuanChaparro.com
• Follow Juan Chaparro on Twitter

E-Commerce

Topic: How you can set up an online store with less than a $100 dollars.

Overview:

Learn how to setup and simple ecommerce under $100 dollars. Do it yourself, no need to have html or programming experience. People buy useful products and brands they trust, how’s your brand being perceived?. Avoid common wrong approaches to selling and marketing your product or services online.

Key Takeaways:

- Your product/service must be worthy of buying.
- Know how to choose the rigth platform and hosting that will make it easy and painless.
- 3 Keys to online marketing that affect your sales.
- Knowing your audience.
- Optimizing mission critical elements of your website.

Who should attend?

Entrepreneurs who want to market and sell online. Not only for product companies, but for anyone who’s trying to use the internet to create awareness and build a powerful brand. From bakeries to zoo’s any business can succeed online.

Why attend?

Real world tips and experience will be taught. No gloom and doom…we’re tired of those.

Nan Palmero

BIO: Nan completed his Masters program at Texas A&M University – Corpus Christi in a brisk 11 months. He spends over 150 hours per year on continuing education in the form of growth summits, conferences, meetings, books and top learning event.

Social Media

Topic: 10 Minutes to Twitter and use social media daily to learn, teach and inspire others

SATURDAY, SEPTEMBER 11, 2010

Andrew Zirkin

BIO:Andrew Zirkin is an expert in the field of Search Engine Optimization & Social Media Marketing.  Since inception his company has worked with such high-profile clients like Ben Gay, Jim Rohn, Christopher Howard, John Assaraf and more! Starting over six years ago with a less then successful e-commerce venture, Andrew quickly learned what it takes to reach online success through hard work and dedication.

After this first experience, Andrew was hired by one of the top ranked Search Engine Optimization companies on the planet.  Disappointed with the amount of time and effort that went towards optimizing the client Websites, he was confident he could get far superior results for Website owners at much more reasonable prices. And so this was the impetus for Andrew Zirkin to start his world class optimization company, BrandSEO.com. BrandSEO.com now helps the best-of-the-best (and regular clients’) dramatically increase their customer-base & bottom-line-profits through SEO & Social Media Marketing.

Follow Andrew Zirkin

• Visit Andrew Zirkin’s Company, BrandSEO.com
• Follow Andrew Zirkin on  Twitter

Search Engine Optimization

Topic: How Social Media can help pull the US out of the Recession and how Small Businesses can benefit from Search Engine Optimization and Social Media

Overview

Why and How small and medium sized businesses (large businesses too) are getting involved in the social media frenzy.  A few hours of week can lead to substantial lead flow, all free of charge thanks to Social Media.  Also to be discussed, how SEO and Social Media can be combined to create a powerhouse of successful Internet Marketing moments without having to break the bank!  “Small businesses are the engines that still drive this country, and effective online tactics can level the playing field for small businesses in this current climate.  When small business succeeds more jobs are created and the whole country will benefit,” states Andrew Zirkin.

Key Takeaways:

- How/Why SEO and Social Media are two of the most cost effective forms of marketing on the planet
- Why choosing the right SEO firm is critical to every businesses success
- How savvy social small businesses will help overcome our current recession

Who should attend?

All business owners who want to get the most bang for their marketing buck!  Anyone interested in learning more about the past, present, and future of Internet Marketing and how it will make or break businesses as technologies continue to move forward.

Why should you attend?

Learn about SEO and how it can help expand your business from the king of SEO Andrew Zirkin.  Andrew has more than 10 years of Internet Marketing experience and 5 + years directly with SEO and 3 + Social Media World.  If you want to learn about the pitfalls and benefits from someone who has successfully been there and done that, this presentation is perfect.

Richard Barrett

BIO: Accomplished entrepreneur, consultant and e-marketing PRO. Areas of expertise are: Logistics, Networking and transportation. Social Media Platforms, SEO, SEM, reputation management, network integration.

Follow Richard Barrett

• Visit Richard Barrett’s Company, MajesticSocialMedia.com
• Follow Richard Barret on  Twitter

Web Analytics and Lead Generation

Topic: Google analytics and lead generation

Overview:

Hooking Web analytics into your e-marketing program can help you monitor what prospects do on your site. These actions can give you valuable information regarding a prospect’s interests and location in the buying cycle that you can use to define a more targeted message. Web tracking gives you a huge advantage because you can leverage your visitors’ behavior to convert them into customers. Giving the challenging marketplace, you need to employ every tool and tactic that might you an edge.

Key Takeaways:

- Understand where people are going on your web site, where they came from, where they drop out and what might help them to convert.
- Learn how you can deliver more targeted and relevant email campaigns by measuring open, click-through and unsubscribe rates.
- Learn how Web analytics can help you with your Search Marketing Strategy. Learn how you can monitor and optimize your campaigns in real time, adding and deleting keywords as they go.

Who should attend?

Entrepreneurs, marketing professionals, small business owners, advertisers, and c-Level executives, and others.

Why should attend?

To learn the correct way to use Web analytics, and implement the strategy that is suitable for your business.

Natalie Guse

BIO: P.h.D Candidate, consultant, public speaker, entrepreneur, e-marketing specialist and small business advocate.  Areas of expertise: Social Media marketing campaign planning, marketing strategy, blog marketing, public speaking.

Follow Natalie Guse

• Visit Natalie Guse’s Company, MajesticSocialMedia.com
• Follow Natalie Guse on Twitter

Content Marketing

Topic: Define a successful Blog marketing strategy

Overview: Blog marketing is the term used to describe internet marketing via web blogs.These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.The need for fresh content on the web makes the Blogs a preferred destination for Resources. Blogs have been focused as a primary platform for Marketing since the early 2006.

Key Takeaways:

- Tips to easily set up a Blog for your business
- Learn how you can define your target audience
- Select the right keywords for your business
- How you can build a relationship with potential customers via your Blog
- How you can convert visitors to your Blog into customers

Who should attend?

Entrepreneurs, marketing professionals, small business owners, advertisers, and c-Level executives, and others.

Why should attend?

To learn the most effective way to use Blogs, select the right tools and define a strategy that can help your business to build a closer relationship with your target market and increase sales.

Gabriel Collignon

BIO: Gabriel Collignon is an expert in the startup and development of internet and social media marketing strategies for professionals and small businesses within the Hispanic community. As a Chief Strategy Officer for the Universidad Panamericana, Gabriel was in charge of creating and implementing a business development plan that garnered more than 30 million dollars annually. He also blazed new trails by successfully taking the university’s twelve bachelor degrees to the internet along with more than 30 small businesses. He founded AKBSolutions.com an affordable website development and social media management firm to help professionals and small business owners take their practice/business successfully and professionally into the internet. In addition, Gabriel  has developed successful Business Incubator programs in Mexico and in San Diego, assisting hundreds of people who want to start a new business venture online and offline. As a consultant, speaker and author on Entrepreneurship and Business Development, Gabriel provides professionals and small business owners best-in-class guidance for using web-based technologies to grow their businesses.

Follow Gabriel Collignon

• Visit Gabriel Collignon’s Company, AKBSolutions.com
• Read some of Gabriel’s work at The Entrepreneurs Lounge

Entrepreneurship

Topic: Steps and Tips to start your Online Business like a Pro: Become an e-Entrepreneur.

Overview:

Ever wondered how people are making money online? It is your time to start your business and make money using the most powerful communication and business tool available today, THE INTERNET. It doesn’t matter if you already have an established offline business or you are currently working, if done correctly, you can become an e-Entrepreneur and start making money online. If you want to learn how to start your online business with the right foot and to avoid the most common mistakes that cost small business owners and professionals thousands, then you have to attend this workshop.

Key Takeaways:

- Offline and online down to earth strategies to become an e-Entrepreneur.
- Step by step guide to start your online business
- Biggest mistakes most people make and how to avoid them
- Strategies to market your business.
- Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so.  ~Douglas Adams

Who should attend?

There are two types of business minded people; the first one thinks he knows everything (or almost everything), doesn’t care about what’s happening out there, he’s been doing ok (until now) and is staying that way. Nobody can show him what to do or how to do it.

The second, on the other hand, are part of the SELECT group of people out there that knows that there are many new things to learn, old things to remember and new perspectives to consider in order to start or grow an online business.

* Do you have a job?
* Are you a professional?
* Do you already have your business?
* Your business is already in the internet but you want to know if you are doing it correctly?

If you answered yes to any of the questions above and are also part of the SELECT group of people that wants become an e-Entrepreneur, then YOU SHOULD ATTEND!

FRIDAY, SEPTEMBER 10, 2010

Mari Smith

BIO: Mari Smith is the author of four books due out in 2010, including Facebook Marketing: An Hour A Day (Sybex, May 3, 2010) and The Relationship Age with Nick Nanton and 20+ social media devotees (Fall, 2010). She has been dubbed “the Pied Piper of the Online World” by FastCompany.com and is an in-demand Social Media Keynote Speaker. She has shared the stage with the likes of Sir Richard Branson, The Dalai Lama, Tony Robbins, Paula Abdul, Jack Canfield, Jay Abraham, Loral Langemeier, and many more. Mari has a strong background in the world of relationships and internet technology, and has been a passionate leader in social media since 2007. She has a large, loyal following on Facebook, Twitter and her blogs. Through her consulting and training business, Mari helps businesses to accelerate their profits using an integrated social marketing strategy. After applying Mari’s proven Social Marketing methods, her clients typically experience a significant increase in traffic, subscribers, clients, affiliates, lucrative strategic alliances and targeted media attention. Canadian by birth, Scottish by heritage, Mari currently lives in San Diego, California.

Follow Mari Smith

• Buy Facebook Marketing an Hour a Day at Amazon
• Visit Mari Smith’s Company, MariSmith.com
• Follow Mari Smith on Twitter

Topic: To be announced

Mirna Bard

BIO: She is a consultant, a mentor, a coach, an educator, an entrepreneur, an author, a keynote speaker, a volunteer, and a tenacious learner.  With 13 years experience in marketing and advertising, Mirna draws on a combination of in-depth scholastic knowledge and real-world Internet experience in every client project. She consults with many organizations across the globe on the ever-changing world of social media and search engine optimization, taking many business from virtually zero online visibility to getting thousands of monthly targeted visitors into their websites.
Mirna is also an Instructor at the University of California, Irvine where she lectures on social media. In addition, she is the creator and author of the Social Web Success Blueprint program, which will be re-launching into a home-study program for entrepreneurs late Summer. She has also been quoted and mentioned throughout the Internet.

Mirna’s hype-free approach works to incorporate social media and online marketing into the entire marketing mix. It is her philosophy that all marketing efforts should complement one another and without a fine-tuned strategy and clearly set objectives, she believes that no Internet marketing tactic will be truly successful. Thus, deciding to author a book on social web strategy, which is launching Fall/Winter 2010.

She sits as Social Media Chair on the Public Relations Committee for NAWBO-OC (National Association of Women Business Owners, Orange County).  Being a big asset to the Orange County Community, Mirna has been recently nominated for The Sixteenth Annual Women in Business Awards.

Follow Mirna Bard

• Visit Mirna Bard’s Company, MirnaBard.com
• Follow Mirna Bard on Twitter

Social Media

Topic: Forget the Hype…Get Started with Social Media the Right Way!

Overview:

Due to being blinded by hype and caught in an emotional rush of excitement and hope, many entrepreneurs have been jumping on the social media bandwagon, only to find disappointment.  You have to remember to not be easily swayed by  “shiny new tools” just because everyone is using them and thinks they are the “holy grail” of the online world.  It is paramount to look beyond the hype, take the time to learn the correct way to use social media, and implement the strategy that is suitable for your business.

Key Takeaways:

- Gain absolute clarity and understand what social media can do for your business once and for all.
- Discover the difference between social media and social networking.
- Learn about the two most important things that need to be done before taking the social media plunge.
- Find out what questions need to be thought about before taking the big dive.
- Eliminate time-wasters and reduce social media overwhelm.

Who should attend?

Entrepreneurs, marketing professionals, small business owners, advertisers, and c-Level executives, and others.

Why should attend?

To learn the correct way to use social media, and implement the strategy that is suitable for your business.

Antonio de la Cerda

BIO: Antonio de la Cerda,  has been in the Information Technology field for 15 years.  He is currently the CEO of VNet Professionals Inc., a Hispanic Minority Owned and Small Business Certified IT Consulting Firm – San Diego’s Leading Network Integrator/Value Added Reseller (VAR) of VoIP Business Class Phone Systems, IT Consulting Services, and Outsourced Managed Services to Microsoft windows environments for small, medium and enterprise businesses. Mr. De la Cerda has experience working on IT projects for such clients as: Petco Park, Padres Ball Park; UCSD; SDSU; Francis Parker School; Rubios, Inc. (Corporate Offices); Islands Restaurants (Corporate Offices); ILA & Zammit Engineering; Luce, Forward, Hamilton & Scripps LLP; Hooters Restaurant of America (Corporate Offices); Escondido Unified School District; Temecula Valley Bank; Keller Williams (Temecula, Riverside and more…); North County Credit Union; City of Carlsbad; Hyundai TransLead (USA, Canada and Mexico), and others.

His Certifications and Education: Microsoft Certified Systems Engineer (MCSE,) Cisco Certified Network Professional (CCNP,) AdTran Technical Support Professional for IP Telephony (ATSP/IPT,) Allworx Certified Professional; San Francisco State University, Information Technology; Heald Institute of Technology; Universidad Autónoma de Baja California, Business Administration.

Follow Antonio de la Cerda

• Visit Antonio de la Cerda’s Company, VNetPros.com
• Follow Antonio de la Cerda on Twitter

IT Tools

Topic: Basic IT concepts for the Small Business to help your business grow

Overview

What all business owners/managers should know about the current technology and how to used it to your business advantage.

Key Takeaways

- Did you know Small business like yours have access to the same million dollar technology, the Fortune 500 companies have at the fraction of the cost?
- VoIP 101 for the business owner.
- Next Generation Technologies to managing a small network. Steps to ensure a reliable network.
- Best new practices in IT business continuity, avoid IT disasters.
- Methods on Maximizing Business Continuity / Avoid Lost Business Opportunities.
- On-Site and Off-Site Backup, what is more important?

Who should attend?

Business Owners, IT Professionals, Executives, Management and anyone that has a Business dependent on a computer network.

Why attend?

Information is key in earning new business. Times have changed so should the methods of running a business.  You need to stay ahead with the current demands of business if you do not stay current. I am sure your competition will.

SATURDAY, SEPTEMBER 11, 2010

Bill McIntosh

BIO: Bill McIntosh has built McIntosh Marketing as one of the early digital and online marketing entrepreneurs. Bill started doing business online in 1998, just two years before the infamous dot com bust. And even though many were losing investment money and walking away between 2000 – 2002, Bill was one of those marketers who saw the true potential of the internet, once the storm and speculative investors had vanished.

Since that time, Bill has directed his company to building over 1,000 web sites for himself and his clientele, which has in turn helped to generate an estimated 20 million dollars in revenue.

Bill is an on-hands manager, conducting the weekly staff meetings himself, ensuring the quality of the services that his company delivers to clients from all over the world. Bill is a result-driven executive who demands creative, yet productive personnel to excel client expectations.

For his creative and innovative work in web marketing, Bill has received enormous recognition and a worldwide following, evidenced by his over 41,000 followers on Twitter (March 2010), in addition to his videos on YouTube being viewed over 600,000 times.

Bill is currently authoring his upcoming book: “Beyond Keywords: The Truth About Internet Marketing.” Bill explains the common sense basics about how to properly promote any business online while avoiding the false hype and bad advice that exists in the field of Internet marketing.

Bill lives in Orange County, CA, is married and has two wonderful boys who have a passion for online gaming, sports & science.

Follow Bill McIntosh

• Visit Bill McIntosh’s Company, McIntoshMarketing.com
• Follow Bill McIntosh on Twitter

Viral Marketing and Integrated Internet Marketing Strategies

Topic: How to use Viral Marketing and Social Media to drive a flood of  Traffic to Your Website.

Overview

The Internet is now your most important tool for word of mouth promotion and referrals. More than 34% of all purchases are now being influenced directly by online word of mouth. This influence can come in the form of a post on Facebook, an update on Twitter or even from an online review. This seminar will teach you some of the key steps you need to take for an effective viral marketing campaign that can help you drive a flood of traffic to your website.

Key Takeaways:

- How any business can use Viral Marketing.
- The essential ingredients to a successful online marketing campaign.
- Why your business absolutely must have a blog.
- Online Tactics that can drive sales and profit into your business.

Who Attend?

Any business owner or entrepreneur who would like to increase their profits.

Why attend?

To learn cutting edge, online marketing and social media strategies that anyone can apply successfully.

Emilio Castellanos

BIO: As co-founder of Avanti Interactive, a multilingual interactive consulting agency, Emilio Castellanos uses his over 15 years business and digital media experience to implement engaging mobile, online and social media marketing solutions that create new revenue streams and extend brands, products and services  across the new and changing market ecosystem.

Castellanos honed his digital and media skills when he spearheaded the mobile and emerging technologies department at ImpreMedia, the No. 1 online and print Hispanic news and information company in the U.S., where he implemented numerous successful mobile initiatives across 11 properties throughout the US, including La Opinion and El Diario/La Prensa.  With a proven track record of striking key alliances with leading digital and mobile companies, Castellanos delivered best-in-class technological platforms and initiatives that delivered key content, elevated branding and created new marketing and advertising channels.  La Opinion’s website won the Arroba de Oro (Golden Ampersand) in 2006 for best online newspaper in the United States while under his direction.

Castellanos gained experience in media, marketing, B2B, B2C, international sales, quality control, administration, finance and technology while working for international brands including Canadian Imperial Bank of Commerce, Coca-Cola Bottling Company of Tecoman, Cuahutemoc Moctezuma Brewery and Suelas Italia. He studied a Master of Business Administration at the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) where received his Bachelor of Arts in International Business and Marketing. Castellanos holds an associate degree in advertising and design from La Jolla Academy of Advertising Art, studied Computer Information Systems for 2 years at the
University of California, Berkeley, and is the current vice president of the ITESM Alumni Association in California.

Follow Emilio Castellanos

• Visit Emilio Castellanos’ Company, EmilioCastellanos.com
• Follow Emilio Castellanos on Twitter

Mobile Marketing

Topic: Mobile Marketing Strategies

Overview

How mobile can increase your audience loyalty and profit margin.

Key Takeaways

- The importance of mobile
- Why is mobile simple and complex at the same time?
- Types of mobile marketing
- Is mobile right for my business? What is the right mix?
- How to implement and execute a mobile strategy

Who should attend?

Business owners who want to increase their reach and engage their customers in a more personal way to increase customer loyalty and sales.

Why attend?

This session will take the complexity out of mobile and make it easy for anyone to experiment with a mobile campaign for their business. Business owners and managers interested in the subject matter are encouraged to attend.

Susan Lamping

BIO: Susan Lamping, Senior Community Loan Officer at CDC Small Business Finance, has overseen the Community Lending activities at the CDC for the last seven years. She assists local businesses meet their technical assistance and financing needs through a variety of different sources. She acts as the liaison for the technical assistance needs of small businesses in San Diego, Orange, Riverside, San Bernardino and Imperial Counties, utilizing partner organizations to link clients with the appropriate business assistance. In partnership with some of the local banks in San Diego, she assists borrowers in acquiring SBA financing as well as financing through alternative sources.

Prior to this, Ms. Lamping was the Vice President of Lending and Marketing at ACCCON San Diego, a local micro lending organization, for five years. In this capacity she managed all aspects of lending, marketing and outreach targeted towards underserved business owners. Ms. Lamping was instrumental in creating new partnerships with local organizations and in implementing new processes to realize greater efficiencies.

She brings with her a wide array of experience in the international and development fields. After graduating with a degree in Economics and a minor in Spanish, she worked as a teacher and teacher trainer in Nepal with the US Peace Corps. Ms. Lamping has taught high school math, English as a second language and held several positions in a research capacity. She received her Master’s degree in International and Intercultural Management from the School for International Training and is proficient in three languages.

Valery Santacruz

BIO: Ms. Santacruz joined ACCION San Diego in January 2006 and is currently working as the Loan Program Coordinator. She is not only responsible for establishing quality client relationships, generating new loans and servicing existing loans, but also for community outreach, planning and executing educational workshops and finding new resources for both clients and staff to facilitate efficiency. Ms. Santacruz graduated from the University of San Diego and received her B.A. in Business Administration, with a Finance emphasis. She is currently pursuing a Master’s Degree in Spanish at San Diego State University.

Business Loans

Topic: Access to Capital

Overview

Learn about the different financing options available for local businesses. Hear from the SBA, CDC Small Business Finance and ACCION San Diego on lending options from micro-loans to commercial real estate loans necessary to start or expand your business.

Key Takeaways

- Participant will leave with knowledge of which loan product is appropriate for their specific needs and how to prepare for the loan process.

Who should attend?

Any entrepreneur looking to start a new business or to expand an existing business.

Why attend?

One stop shop for all available loan options in San Diego County.

David Sawatzke

BIO: As EVP of Business Development, David oversees Wise Digital Media’s U.S. strategic direction and helps achieve the company’s mission as the premier multicultural mobile marketing agency. With nearly 20 years of sales, marketing and management experience, he’s also responsible for developing long-term marketing strategy, messaging and competitive positioning, and for key partnerships with brands, agencies, media, industry, publishers and operators.

David honed skills in telecommunications, e-commerce, mobile marketing and advertising at a number of technology companies, most recently at Smaato, where as director of publisher development he was credited with the establishing the companies early foothold with new accounts and mobile advertising partnerships. Before that, he founded and led an independent consulting firm whose clients included Nimblefish Technologies, KnowledgeStorm and Yipes Communications. David also co-founded and oversaw operations and business development for Electronics Marketplace, Inc., where he penetrated new online markets and clients for the consumer electronics distributor.  He previously held management positions with leading communications and advertising companies including MCI Inc., ICG Communications, McCann Erickson and Intershop Communications. While at Intershop, he handled global strategic alliances and partnerships with clients including Intel, Siemens, HP, Oracle, IBM, Sun, Dell and Deutsche Telecom.

David holds a bachelor’s degree in advertising and communications from Brigham Young University. In addition to being passionate about the mobile ecosystem, he is an avid cyclist, has traveled extensively, speaks fluent German, loves to cook, and knows his way around a barbeque.

Follow David Sawatzke

- Visit David Sawatzke Company WDM
- Follow David Sawatzke on  Twitter

Mobile Marketing

Topic: Mobile Messaging 101 – is right for you?

Overview

How to use mobile text messages for promotional alerts and customer loyalty. WDM has helped businesses to increase sales, brand awareness, and reach their marketing goals.  We will review the importance of interactive response with your target audience. Case studies and metrics discussed.

Key Takeaways

- Benefits of Mobile Marketing Programs
- How to start a campaign
- How to integrate mobile marketing with other programs
- How to track and measure
- Mobile couponing

Who should attend?

Brands, agencies, retailers and content publishers, and carriers

Why attend?

Walk away ready to plan and execute your mobile marketing campaign

Topic: Put Your Business on the Map – Mobile Application Solutions for Business

Overview: The Verizon Latino Small Business Program helps Put Your Business on the Map. This workshop will offer industry expert advice on the importance of mobile technology.

The panelists  will discuss mobile solutions for staying connected to consumers and provide information on managing business operations all from your mobile phone! Explore useful mobile applications that will help you organize and grow your business.

Onsite tutorials will be available during the workshop to provide you with the hands on experience. As extension of the workshop, Verizon will host mini workshops which will cover mobile business applications and provide business owners the opportunity to win prizes during the expo.

FRIDAY, SEPTEMBER 10, 2010

Claudia Goffan

BIO: Recognized as an expert in Latino Marketing by CNN en Español, Claudia has been named one of the Top 48 PR professionals by the American Express Open Forum and she has been featured in Adweek, Hispanic Business, Univision, Telemundo and other national and international media.

Her marketing expertise and her work for the community caused her be selected as one of the four participants on Soledad O’Brien’s VIP Panel for the launch of CNN’s Latino in America.

A native from Buenos Aires, Argentina, Claudia has been very influential in the Hispanic markets in the U.S. and Latin America – both from a business and a community standpoint – always with outstanding results. Claudia has contributed to companies such as, Grady Health Systems, The Occasions Group, The Taylor Corporation, LatinSuccess, LISTA, El Banco de Nuestra Comunidad, SunTrust Bank, XEROX, AT&T, BellSouth, Citibank, Papa John’s, Liberty Mutual, British Telecom, Gold’s Gym, Sherwin Williams, and Verizon, among others.

Claudia is a member of the Board for LatinSuccess; Director of the Argentine American Chamber of Commerce of the SouthEast (AACCSE) and winner of the CWR Publisher’s Multicultural Award for Best Multicultural Awareness Article. She is a graduate from the University of Buenos Aires, Argentina and from the University of California, Los Angeles (UCLA), and she has more than 25 years specializing in Marketing, Strategic Planning and Technology both internationally and domestically.

Follow Claudia Goffan

• Visit Claudia Goffan’s Company, TargetLatino.com
• Follow Claudia Goffan on Twitter

Hispanic Marketing

Topic: Hispanic Market Segmentation and Field Marketing Strategies

Overview:

In 2008, one in four children under the age of 5 years old in the United States was Hispanic.  Six out of 10 Hispanics are born in the U.S.  This session will have a brief introduction to Hispanic market segmentation, a forecast on where it is going and a concentration on Hispanic grassroots and field marketing strategies. Join Claudia Goffan, of Target Latino, an Atlanta based marketing consultancy agency, for a presentation on how you can take your current Hispanic community marketing strategies to the next level.

Key Takeaways

• Gain an advanced understanding of the Hispanic market
• Acquire tools and techniques that work with this market
• Learn to develop quick to implement Hispanic market strategies and tactics on and off-line

Who should attend?

Directors, Managers, Brand Managers, Specialists, Leaders and Consultants with responsibility in the following areas:

Advertising and Communications | Marketing | Customer relations | Hispanic and Multicultural Marketing Strategy | Brand Development | Public relations | Business Development | Social Media Strategists

Why attend?

Claudia Goffan, a marketing strategist recognized as an expert in Latino Marketing by CNN en Español, Claudia has been named one of the Top 48 PR professionals by the American Express Open Forum, has brought results of well over 100% revenue growth within a year via the implementation of Field and Grassroots marketing campaigns designed by her. Don’t miss the opportunity to learn some of her secrets!!!

Ricardo Bueno

BIO: For years, Ricardo Bueno has been empowering Real Estate Agents to market themselves successfully in the digital media space. He’s the President of Ribeezie Media, a boutique web design and digital strategy company. He regularly speaks and consults with some of the most influential organizations in real estate about blogging, social networking, lead generation through social media and technology. Some of Ricardo’s speaking experience includes Inman Connect San Francisco 2009, REtechSouth 2009 & 2010, Real Estate WordCamp 2010 and the 2010 REALTOR® Rally. He is also the Founder of REBarCamp Los Angeles  (a one-day social media conference, Barcamp style, for the real estate industry). He speaks, blogs and writes articles about the effective use of social media marketing strategies for real estate at RicardoBueno.com

Follow Ricardo Bueno

• Visit Ricardo Bueno’s Company, RibeezieMedia.com
• Follow Ricardo Bueno on Twitter

Social Media

Topic: Master Jedi Techniques to Social Media Marketing

Overview

Building an online business is hard because there’s simply too many distractions. Email, Twitter, blogs, Facebook and arrgh where the heck did my day go. So what’s the solution? A planned, strategic approach that starts with basic questions like “how am I going to measure/track my progress?” “Where are my prospective buyers hanging out (both on-line and off-line)?” “What kind of content do they respond to?”

You don’t become an overnight success using social media in your daily business practice. It takes a good deal of effort and strategy over an extended period of time. But lay the right foundation and put the right systems in place and you’ll probably have successes sooner than later. This session is aimed at helping you lay your foundation for success with social media.

Key Takeaways

- Attendees will learn how to set objectives in the social media marketing space. They will also learn to identify which tools best match their marketing objectives and how to measure their results.

Who should attend?

- Companies/individuals interested in learning how to effectively market their brand in the online space to build awareness.

Why attend?

- Attendees will learn cost-effective strategies to market their businesses with success in the web 2.0 space.

Claudia Goffan

BIO: Recognized as an expert in Latino Marketing by CNN en Español, Claudia has been named one of the Top 48 PR professionals by the American Express Open Forum and she has been featured in Adweek, Hispanic Business, Univision, Telemundo and other national and international media.

Her marketing expertise and her work for the community caused her be selected as one of the four participants on Soledad O’Brien’s VIP Panel for the launch of CNN’s Latino in America.

A native from Buenos Aires, Argentina, Claudia has been very influential in the Hispanic markets in the U.S. and Latin America – both from a business and a community standpoint – always with outstanding results. Claudia has contributed to companies such as, Grady Health Systems, The Occasions Group, The Taylor Corporation, LatinSuccess, LISTA, El Banco de Nuestra Comunidad, SunTrust Bank, XEROX, AT&T, BellSouth, Citibank, Papa John’s, Liberty Mutual, British Telecom, Gold’s Gym, Sherwin Williams, and Verizon, among others.

Claudia is a member of the Board for LatinSuccess; Director of the Argentine American Chamber of Commerce of the SouthEast (AACCSE) and winner of the CWR Publisher’s Multicultural Award for Best Multicultural Awareness Article. She is a graduate from the University of Buenos Aires, Argentina and from the University of California, Los Angeles (UCLA), and she has more than 25 years specializing in Marketing, Strategic Planning and Technology both internationally and domestically.

Follow Claudia Goffan

• Visit Claudia Goffan’s Company, TargetLatino.com
• Follow Claudia Goffan on Twitter

Online Marketing Tools

Topic: How to profit from listening to your customers online

Overview

You want your brand to be loved in the market. But you do not have exclusive control over it.
People in your target audience write blogs and create social media pages and websites about your brand. Others join their conversations  — sometimes thousands of others, sometimes even more. Do you know what they are saying? How can you possibly digest all of the relevant e-talk taking place on the infinite and international web? Because if you hear it, you can respond to it and help ensure your brand is loved. With the appropriate Online Brand Monitoring Solutions to tune into those discussions, the opportunity to clinch love for your brand can again be within your control.

Key Takeaways

* Gain an advanced understanding of the difference between online monitoring tools and their applications
* Have the opportunity to see how other companies implemented and took advantage of these tools within their strategies and their results!
* Obtain ideas for improved monitoring techniques

Who should attend?

Directors, Managers, Brand Managers, Specialists, Leaders and Consultants with responsibility in the following areas: Advertising and Communications | Marketing | Customer relations | Hispanic and Multicultural Marketing Strategy | Brand Development | Public relations | Business Development | Social Media Strategists

Why attend?

Claudia Goffan, a marketing strategist recognized as an expert in Latino Marketing by CNN en Español, Claudia has been named one of the Top 48 PR professionals by the American Express Open Forum, will share the results of her eight months study of online brand monitoring tools from all over the world. Don’t miss the opportunity to learn what she did!!!

Lucía Matthews

BIO: Lucía specializes in Hispanic thought leadership, strategy and counsel, and is passionate about employing cultural relevance to effectively communicate with Hispanic audiences. She was honored by the National Latina Business Woman’s Association LA in Public Relations, at its 7th Annual Honoring Latinas in Business Awards and she is a member of the Hispanic Public Relations Association.  Deeply committed to the community, Lucía and the agency contribute to a variety of community organizations.

Richie Matthews

BIO: Richie has a deep expertise in marketing communications. He has helped developed public relations programs for Hispanic brands in the apparel, B2B, entertainment, food, health, technology, and other sectors. Working for both agencies and corporations, and connecting Hispanic consumers with companies, Matthews has carved out a niche as a leader within the Hispanic PR sector.

Both Matthews’ are columnists for Poder Magazine and are published writers who have contributed numerous feature, news and technical articles. Richie is also a frequent guest speaker at industry events and conferences.

Follow Lucía and Richie Matthews

• Visit Lucía and Richie’s Company, PRDialogo.com
• Follow Lucía and Richie on Twitter

Public Relations

Topic: Reach Audiences using Dialogue not a Monologue: How public relations rather than advertising can help small businesses reach & activate key Latino markets.