If you are planning to exhibit at the San Diego Hispanic Business Showcase you need to keep into consideration taht Who you have in your booth can have a major effect on the success of the show. You should consider ahead of time who the right people are and how many hours each will spend ...

If you are planning to exhibit at the San Diego Hispanic Business Showcase you need to keep into consideration taht Who you have in your booth can have a major effect on the success of the show. You should consider ahead of time who the right people are and how many hours each will spend in the booth.

The key to preparation is to ensure that all people who man the booth represent your company as professionally as possible.  To do this, proper pre-show planning is required to guarantee that everyone knows what to say and more importantly what not to say. Keep in mind that your competition may be “checking you out.”

Questions you need to be ready to answer:

• When was the company founded?
• Could you tell me what you do?
• What products/services do you provide?
• What makes you different from your competition?

Questions you need to ask prospects:

• May I tell you something about our company?
• What type of business is ABC Company?
• What are your job responsibilities?
• How could we assist you?
• Is there someone else at your company with whom I should speak?

If you provide the right information to a potential customer you will have a very successful show.