Showcases offer a unique marketing opportunity. Proper preparation is very important to ensure that you create a favorable impression of your organization. To make the most out of your showcase experience, it is important to plan in advance.  The following information will give you details on the activities you should plan t

Showcases offer a unique marketing opportunity. Proper preparation is very important to ensure that you create a favorable impression of your organization. To make the most out of your showcase experience, it is important to plan in advance.  The following information will give you details on the activities you should plan to do prior to the show.

Define your purpose for Exhibiting

• Why are you exhibiting in the show?
• What are your expectations?
• What results do you expect to achieve?

Experience has shown that most attendees are in attendance to see what types of products and services are available in the marketplace and to talk to potential suppliers rather than coming to “buy” that day.  You should set realistic expectations.  Pre-show promotion and post-show follow-up are the keys to meeting and exceeding your expectations.

Business Expo as part of your 2010 Marketing Strategy

The Hispnaic Business Expo is a showcase of businesses rather than an industry trade show where actual orders are taken. With this is mind, it’s important that you set a list of goals for the event:Total number of contacts, total number of new clients, total number of possible strategic alliances, number of existing customers to meet with, percentage of prospects that you are planning to convert into clients within a certain amount of time, perform market research, etc.

Booth Design

Booths at the expo are 10′x10′. We will provide pipe and drape to all the exhibitors. It is important to think about the design of your booth well in advance of the actual showcase date. You need the appropriate lead-time to develop a booth that best meets your objectives.

If you take the time to plan your participation at the expo, your chances of accomplishing your goals are high. We look forward to having you as an exhibitor.