About the Hispanic Business Showcase

The Hispanic Business Showcase provides an environment for businesses to enhance their relationships, research the market for the leading products and services, and learn about the latest best business practices.

The HBShowcase offers a unique opportunity to connect with local and regional  business leaders and key decision makers from the private and public sector to explore business opportunities, build business relationships and to establish strategic alliances that promote the growth of the local and regional economy.

Mission:

Expanding the Hispanic Market frontier.

Goals

1. To showcase Hispanic products and services to the community and to showcase products and services offered to the Hispanic community.

An exhibitor will be able to increase its company’s awareness within the community at large. A selective combination of appropriate types of advertising and promotion will be part of the integrated marketing communication strategy of the Hispanic Business Showcase. The overall marketing strategy will try to support the individual efforts of all the exhibitors.

2. To promote the use of the Internet as a business tool.

E-Commerce has been one of the fastest growing segments of the economy for the past 5 years, but concerns have evolved over the infrequent participation and use of the e-commerce by Hispanic-owned businesses.

Hispanic-owned small businesses are expected to increase at a robust rate of 7.6% annually through at least 2010 (IDC Market Research, 2010).

The internet can significantly extend the capacity and contribution of the Hispanic-owned businesses to the global economy. The internet can allow business participation in a variety of opportunities, such as e-commerce, e-procurement, and electronic data information.

Different e-business tools will be presented to the participants during the event.

Objectives

- To strategically market the Hispanic Business Showcase in order to drive high-quality prospects to the expo.

- To connect business owners with key decision makers

- To promote the Tijuana-San Diego Mega-Region.

Multi-Vertical Show

The Hispanic Business Showcase is open to businesses from different industries. It’s a great opportunity for businesses to promote/ advertise their business, generate leads, establish new business relationships and more.

Join Us!

If you are interested in participating at the 2011 Hispanic Business Showcase, you can become an exhibitor or sponsor. You can also participate as an attendee.