How to profit from listening to your customers online

Claudia Goffan

BIO: Recognized as an expert in Latino Marketing by CNN en Español, Claudia has been named one of the Top 48 PR professionals by the American Express Open Forum and she has been featured in Adweek, Hispanic Business, Univision, Telemundo and other national and international media.

Her marketing expertise and her work for the community caused her be selected as one of the four participants on Soledad O’Brien’s VIP Panel for the launch of CNN’s Latino in America.

A native from Buenos Aires, Argentina, Claudia has been very influential in the Hispanic markets in the U.S. and Latin America – both from a business and a community standpoint – always with outstanding results. Claudia has contributed to companies such as, Grady Health Systems, The Occasions Group, The Taylor Corporation, LatinSuccess, LISTA, El Banco de Nuestra Comunidad, SunTrust Bank, XEROX, AT&T, BellSouth, Citibank, Papa John’s, Liberty Mutual, British Telecom, Gold’s Gym, Sherwin Williams, and Verizon, among others.

Claudia is a member of the Board for LatinSuccess; Director of the Argentine American Chamber of Commerce of the SouthEast (AACCSE) and winner of the CWR Publisher’s Multicultural Award for Best Multicultural Awareness Article. She is a graduate from the University of Buenos Aires, Argentina and from the University of California, Los Angeles (UCLA), and she has more than 25 years specializing in Marketing, Strategic Planning and Technology both internationally and domestically.

Follow Claudia Goffan

• Visit Claudia Goffan’s Company, TargetLatino.com
• Follow Claudia Goffan on Twitter

Online Marketing Tools

Topic: How to profit from listening to your customers online

Overview

You want your brand to be loved in the market. But you do not have exclusive control over it.
People in your target audience write blogs and create social media pages and websites about your brand. Others join their conversations  — sometimes thousands of others, sometimes even more. Do you know what they are saying? How can you possibly digest all of the relevant e-talk taking place on the infinite and international web? Because if you hear it, you can respond to it and help ensure your brand is loved. With the appropriate Online Brand Monitoring Solutions to tune into those discussions, the opportunity to clinch love for your brand can again be within your control.

Key Takeaways

* Gain an advanced understanding of the difference between online monitoring tools and their applications
* Have the opportunity to see how other companies implemented and took advantage of these tools within their strategies and their results!
* Obtain ideas for improved monitoring techniques

Who should attend?

Directors, Managers, Brand Managers, Specialists, Leaders and Consultants with responsibility in the following areas: Advertising and Communications | Marketing | Customer relations | Hispanic and Multicultural Marketing Strategy | Brand Development | Public relations | Business Development | Social Media Strategists

Why attend?

Claudia Goffan, a marketing strategist recognized as an expert in Latino Marketing by CNN en Español, Claudia has been named one of the Top 48 PR professionals by the American Express Open Forum, will share the results of her eight months study of online brand monitoring tools from all over the world. Don’t miss the opportunity to learn what she did!!!