Hispanic Marketing Seminar ~ Hispanic Market Segmentation and Field Marketing Strategies

Claudia Goffan

BIO: Recognized as an expert in Latino Marketing by CNN en Español, Claudia has been named one of the Top 48 PR professionals by the American Express Open Forum and she has been featured in Adweek, Hispanic Business, Univision, Telemundo and other national and international media.

Her marketing expertise and her work for the community caused her be selected as one of the four participants on Soledad O’Brien’s VIP Panel for the launch of CNN’s Latino in America.

A native from Buenos Aires, Argentina, Claudia has been very influential in the Hispanic markets in the U.S. and Latin America – both from a business and a community standpoint – always with outstanding results. Claudia has contributed to companies such as, Grady Health Systems, The Occasions Group, The Taylor Corporation, LatinSuccess, LISTA, El Banco de Nuestra Comunidad, SunTrust Bank, XEROX, AT&T, BellSouth, Citibank, Papa John’s, Liberty Mutual, British Telecom, Gold’s Gym, Sherwin Williams, and Verizon, among others.

Claudia is a member of the Board for LatinSuccess; Director of the Argentine American Chamber of Commerce of the SouthEast (AACCSE) and winner of the CWR Publisher’s Multicultural Award for Best Multicultural Awareness Article. She is a graduate from the University of Buenos Aires, Argentina and from the University of California, Los Angeles (UCLA), and she has more than 25 years specializing in Marketing, Strategic Planning and Technology both internationally and domestically.

Follow Claudia Goffan

• Visit Claudia Goffan’s Company, TargetLatino.com
• Follow Claudia Goffan on Twitter

Hispanic Marketing

Topic: Hispanic Market Segmentation and Field Marketing Strategies

Overview:

In 2008, one in four children under the age of 5 years old in the United States was Hispanic.  Six out of 10 Hispanics are born in the U.S.  This session will have a brief introduction to Hispanic market segmentation, a forecast on where it is going and a concentration on Hispanic grassroots and field marketing strategies. Join Claudia Goffan, of Target Latino, an Atlanta based marketing consultancy agency, for a presentation on how you can take your current Hispanic community marketing strategies to the next level.

Key Takeaways

• Gain an advanced understanding of the Hispanic market
• Acquire tools and techniques that work with this market
• Learn to develop quick to implement Hispanic market strategies and tactics on and off-line

Who should attend?

Directors, Managers, Brand Managers, Specialists, Leaders and Consultants with responsibility in the following areas:

Advertising and Communications | Marketing | Customer relations | Hispanic and Multicultural Marketing Strategy | Brand Development | Public relations | Business Development | Social Media Strategists

Why attend?

Claudia Goffan, a marketing strategist recognized as an expert in Latino Marketing by CNN en Español, Claudia has been named one of the Top 48 PR professionals by the American Express Open Forum, has brought results of well over 100% revenue growth within a year via the implementation of Field and Grassroots marketing campaigns designed by her. Don’t miss the opportunity to learn some of her secrets!!!

Get your ticket now!