On March 11, 2010, the Oceanside Chamber of Commerce will hold the San Diego Business Showcase (formerly North County Business Showcase) at the Del Mar Fairgrounds.

They now have space for 250 exhibits and thousands of attendees, making the San Diego Business Showcase one of the County’s premiere business events.The Hispanic Chamber of E-Commerce will be attending as an exhibitor so we look forward to seeing you there.

Now you can hear some great testimonials from their 2009 Showcase. Visit their YouTube Channel and watch their San Diego Business Showcase Playlist.

The Showcase is hosted by Oceanside Chamber of Commerce. Our Presenting Sponsors: Computer Circulation Center and The Daily Transcript. Event Sponsors: Tri-City Medical Center, Bank of America, San Diego Gas & Electric, Scripps Coastal Medical Center, Jordan & Jordan and Smarter Small Business. Contributing Sponsors: Aerlinks, Angel Printing, Get Smart Web and Stalwart Communications.

For more information about the Showcase, please visit http://www.sdbusinessshowcase.com/

This is an effort to work under the same perspective as high level public servant and companies involved in the development of local productive chain.

Tijuana’s geographic location as a Mexican border town gives way for potential business success:

* Proximity to California market and fast access to the United States.
* Growth in urban infrastructure and communications.
* Young and service-minded population with educational development.
* Ability to transfer knowledge and technology.
* Pro-business vision and focused on developing clusters.
* Flexibility in manufacturing.

The proposed Forum is an effort to consolidate a multi-national vision that requires the effort of many players in the city economy. This event encompasses a vision of unifying the various levels of government and private sector throughout the region.

Objective
To present, at a multinational level, Tijuana’s potential for suppliers as well as the development of the aerospace cluster thus creating an effective industrial chain in the area.

Mission
To provide the necessary tools that will consolidate the aerospace industry in Baja California, with the continued participation of a working group comprised of government agencies, companies and local suppliers.

Vision
Become a leading area for aerospace standards, a place where suppliers seek certification in order to offer an excellent product for the aerospace companies that are established in Baja California and thus provide a higher value, preserving the commitment to develop the aerospace sector all the while applying global quality standards.

Also, create a venue for discussion, analysis and concrete proposals to tackle the challenges of infrastructure in the region, bringing together government officials, diplomats, academics and businessmen linked directly to regional development of this area of the world.

The intention of this event is for each of the business and consular representatives to present business opportunities, challenges, and proposals that include a strategically located region with specific characteristics that make up the Tijuana metropolitan area.

Companies involved:


Organizing committee :

For more information please visit http://www.sedeti.tijuana.gob.mx/aerospace_2010.asp

Perched on the Pacific Rim in the southwestern corner of the United States, San Diego holds a unique position in the global marketplace.  San Diego is the most populous city in California. Rich in cultural diversity,  San Diego’s varied population has contributed greatly to our thriving economy.

The Hispanic population in San Diego County represents 30.3% of the total population.

Top Five Industries in San Diego

- Manufacturing
- Defense
- Tourism
- Biotechnology
- Telecomunications

Only in San Diego can attendees…

…hit the beach between meetings - A unique bayfront location makes it easy for conventioneers to hit the beach in the morning and be back in plenty of time to check out the trade show floor in the afternoon.

…explore the longest serving aircraft carrier in U.S. history - Imagine launching off the deck of the USS Midway in an aircraft going from zero to 150 miles an hour in three seconds! She served the nation for 47 years, from World War II to Desert Storm and is now in San Diego Bay.

…visit the birthplace of California - In 1769, Old Town became California’s first permanent Spanish settlement. Today it celebrates San Diego’s rich heritage and is one of the best places to sample authentic Mexican cuisine.

…check out the nation’s largest urban cultural park - Balboa Park is home to 15 major museums, nationally-acclaimed performing arts venues, picturesque gardens and the world-famous San Diego Zoo.

…walk the planks of the world’s oldest active ship - The Star of the India began life in 1863. During her colorful life on the high seas, she experienced a mutiny, was almost destroyed in a cyclone, and circumnavigated the globe 21 times. See her at the Maritime Museum of San Diego, home to one of the world’s finest collections of historic ships.

…watch a major league baseball game across the street from the Convention Center - Home to the San Diego Padres, PETCO Park combines some of the best sight lines in baseball along with breathtaking views of San Diego – right across the street.

We want to thank Chuck Lundy – President at Mexico Insurance Services, Inc  for his valuable support. His vision, knowledge and business experience have helped Mexinsure.com to become one of the leaders in the tourist auto insurance market. Here is how everything began:

1. What inspired you to start your business?

In 2001 while working in IT for a Mexico Insurance agency in San Diego I saw first-hand the potential marriage between e-commerce and tourist insurance. I saw a need, a customer need for quality insurance from a trusted provider. I also saw the expense involved in operating a brick-and-mortar operation. I knew that if we could put together a world-class insurance package on a state-of-the-art e-commerce storefront we would have clients lining up.  As it turns out, due to the lower-overhead of the e-commerce operation we were able to undercut our competitors by nearly 30% on premiums and fees.

2. How did you finance it?

Self-financed with personal savings.

3. What is the biggest challenge your business has faced and how did you manage it?

Two challenges we face in our industry is the rapidly changing technology and security requirements, and meeting the diverse needs of our clients. Managing the technology challenges I employ solid Project Management principles and hire the best technical resources I can find.  As for the needs of our clients, we employ the most personable person we could find to handle all clients matters.   Due to the nature of our business we are able to react quickly to changing demands.

4. What sets you apart from your competition?

Our technology and the rates.  We specialize and stay focused on tourist auto insurance.  In doing this, we have become very efficient at offering insurance for Mexico at the best rates.

5. Where would you like to see your business headed in the future?

I think we’re headed in the right direction.  Every day we add a new, happy client.  Our goal is to serve clients, and make things better every day.  We will continue to do that, one client at a time.

About Mexico Insurance Services, Inc.

We are an Internet insurance broker of Tourist Auto Insurance for Mexico based in San Diego, California. We are Surplus Lines brokers operating under authority from Department of Insurance in California with non-resident insurance licenses in multiple states. If you drive to Mexico, you must have Mexico insurance or Mex Insurance. This is the perfect place to purchase quality insurance for Mexico in minutes. Enjoy the convenience, quality, and money saving option of using our state-of-the-art website insurance system to purchase and print your policy before you hit the road.

It’s as easy as 1, 2, 3… Start With Your Free Quote Now!

Respondents were asked if they had received any promotional products in the last 12 months. Most respondents were business/professional people (84%) and all were age 21 or older.

Summary of Conclusions:

• Instant recall: More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’re received.

• Very impressionable: 42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.

• It’s all business: Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.

• Pens are in: Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.

• User-friendly: The majority (81%) of promotional products were kept because they were considered useful.

• Staying power: More than three-quarters of respondents have had their items for more than 6 months.

• Bag it!: Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.

• Most impressive: The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.

To get the complete report click the following link “Advertising Specialties Impressions Study – A cost analysis of promotional products versus other advertising media”

Trade Show Giveaway Strategy

Try to keep your trade show giveaways as relevant to your business as possible. Every item you distribute should somehow tie in to your product or company. If you are planning to exhibit at the 2010 Hispanic Business Showcase in San Diego, we recommend you to bring some giveaways to the event.

“The GTA is focused on supporting all who desire to gain exposure for their emerging green, clean and sustainable technologies as well as those that wish to operate more efficiently,” Michelle Naquin, GTA CEO, said. “The GTA is proud to partner with HISCEC. The real benefit of the HISCEC approach is the resources they offer to help Hispanic businesses be successful.”

This strategic partnership will ensure even more resources for HISCEC Hispanic business and Hispanic entrepreneur members. The HISCEC will utilize GTA’s network and expertise to provide additional opportunities for members to leverage green techniques, such as e-commerce and technology usage, into enhanced business success.

“The Hispanic Chamber of E-Commerce has partnered with the Green Technology Alliance to support Hispanic-owned businesses committed to incorporating sustainable economic development strategies as part of their business models,” Tayde Aburto, HISCEC President and Marketing Director, said.

The GTA will participate in the HISCEC´s Business and Technology Expo on September 10 & 11, 2010 at the San Diego Convention Center as guest speakers. GTA representatives will educate attendees on green solutions that enhance reduced costs, improved efficiency and greater productivity.

About the Green Technology Alliance

The GTA operates with the mission to drive the accelerated adoption of green, clean and sustainable business practices, technologies and solutions. The GTA provides programs and services that empower organizations to implement a fundamentally more effective and efficient operating structure. For more information about the GTA visit the website: www.greentechnologyalliance.org

About the Hispanic Chamber of E-Commerce

The HISCEC is an online Hispanic business association focused on promoting businesses via the Internet and through the use of e-business tools. The HISCEC facilitates transformation of small business to e-business, promotes e-commerce transactions, enables small businesses to interact more closely with customers and suppliers, allows higher degrees of specialization, provides access to national and international markets and promotes distance learning programs to educate its members. For more information about the HISCEC visit www.hiscec.com.

The 2010 Business and Technology Expo will expand the Hispanic market frontier by providing a venue for businesses to enhance their relationships, research the market for the leading products and services and learn about the latest best business practices. For more information about the Expo visit www.hbshowcase.com.

SOURCE Hispanic Chamber of E-Commerce

The key to preparation is to ensure that all people who man the booth represent your company as professionally as possible.  To do this, proper pre-show planning is required to guarantee that everyone knows what to say and more importantly what not to say. Keep in mind that your competition may be “checking you out.”

Questions you need to be ready to answer:

• When was the company founded?
• Could you tell me what you do?
• What products/services do you provide?
• What makes you different from your competition?

Questions you need to ask prospects:

• May I tell you something about our company?
• What type of business is ABC Company?
• What are your job responsibilities?
• How could we assist you?
• Is there someone else at your company with whom I should speak?

If you provide the right information to a potential customer you will have a very successful show.