The greatest asset of effective public relations is what others say about you. Regardless of the nature of your trade show, its success will depend upon effective promotion. Unlike advertising, which is primarily what you say about your organization to win acceptance from the audience, press releases help your audience [...]
While most of your competition might feel that having a booth at a trade show is an unnecessary cost, your company could cash in on their mistake. Ironically, the costs that your competition wants to cut may actually be hurting their business. Without marketing, your business has no way of [...]
Exhibitor Magazine Group’s 2007 research report “An Inconvenient Booth,” brought to light the importance of eco-friendly tradeshow displays. The study revealed that 46% of exhibitors surveyed said their company was initiating “green” policies and 73% said those policies extended to their exhibits. Since many customers are now scrutinizing company environmental [...]
As trade shows begin to attract younger people and recent college graduates, it’s important that companies take note and develop strategies to attract this new generation. Your company can’t afford to use the same old tactics that have been used in previous years. This new generation expects you to be [...]
One of the most important things to have in place for your next tradeshow is an excellent staff. You need workers that will represent your company well, answer people’s questions effectively, and generate leads or even sales for your business. If you’re having trouble deciding which people to choose for [...]
You’re ready to leave for the airport. You’ve got your bags packed, a hotel reservation, and your plane tickets. You board your flight and, after a few hours, arrive at your destination. Now it’s time to pick up your rental car. You’re at the counter signing your paperwork when the [...]
Traveling for business can be mundane, tiring, and lonely. Long days, long nights, and long flights can add up to a mind-numbing trip. When you need to think clearly and be at your best during your meetings, it helps to keep your mind open and relaxed while you’re not working. [...]
You’ve already planned for your big sales event. The thought of it keeps you up at night, and you can’t wait for all of the sales and new customers you’ll acquire as a result. There’s only one problem – you don’t know how to get people in the door. It’s [...]
A business convention is a wonderful networking opportunity. You can introduce your product to a wider audience, connect with potential new clients and vendors, and make your mark. You might be ready to take on the long hours and brain draining sales pitches involved with a trade show, but is [...]
While you may think that you only run an online business, the fact is it’s still a real business – you just happen to use the Internet to market and distribute your products and services. Sometimes you just have to get in your car and drive — meet face-to-face with [...]
One of the hardest things to do while participating in a convention is to stand out. This is an issue...
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