Business Seminar ~ Mobile Marketing Strategies

Emilio Castellanos

BIO: As co-founder of Avanti Interactive, a multilingual interactive consulting agency, Emilio Castellanos uses his over 15 years business and digital media experience to implement engaging mobile, online and social media marketing solutions that create new revenue streams and extend brands, products and services  across the new and changing market ecosystem.

Castellanos honed his digital and media skills when he spearheaded the mobile and emerging technologies department at ImpreMedia, the No. 1 online and print Hispanic news and information company in the U.S., where he implemented numerous successful mobile initiatives across 11 properties throughout the US, including La Opinion and El Diario/La Prensa.  With a proven track record of striking key alliances with leading digital and mobile companies, Castellanos delivered best-in-class technological platforms and initiatives that delivered key content, elevated branding and created new marketing and advertising channels.  La Opinion’s website won the Arroba de Oro (Golden Ampersand) in 2006 for best online newspaper in the United States while under his direction.

Castellanos gained experience in media, marketing, B2B, B2C, international sales, quality control, administration, finance and technology while working for international brands including Canadian Imperial Bank of Commerce, Coca-Cola Bottling Company of Tecoman, Cuahutemoc Moctezuma Brewery and Suelas Italia. He studied a Master of Business Administration at the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) where received his Bachelor of Arts in International Business and Marketing. Castellanos holds an associate degree in advertising and design from La Jolla Academy of Advertising Art, studied Computer Information Systems for 2 years at the
University of California, Berkeley, and is the current vice president of the ITESM Alumni Association in California.

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• Visit Emilio Castellanos’ Company, EmilioCastellanos.com
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Mobile Marketing

Topic: Mobile Marketing Strategies

Overview

How mobile can increase your audience loyalty and profit margin.

Key Takeaways

- The importance of mobile
- Why is mobile simple and complex at the same time?
- Types of mobile marketing
- Is mobile right for my business? What is the right mix?
- How to implement and execute a mobile strategy

Who should attend?

Business owners who want to increase their reach and engage their customers in a more personal way to increase customer loyalty and sales.

Why attend?

This session will take the complexity out of mobile and make it easy for anyone to experiment with a mobile campaign for their business. Business owners and managers interested in the subject matter are encouraged to attend.

Get your ticket now!