About the Hispanic Business Showcase

The Hispanic Business Showcase provides an environment for businesses to enhance their relationships, research the market for the leading products and services, and learn about the latest best business practices.

Mission:

Expanding the Hispanic Market frontier.

Goals

1. To showcase Hispanic products and services to the community and to showcase products and services offered to the Hispanic community.

All the exhibitors are going to be able to increase the company’s awareness within the community at large. A selective combination of appropriate types of advertising and promotion will be part of the integrated marketing communication strategy of the Hispanic Business Expo. The overall marketing strategy will try to support the individual efforts of all the exhibitors.

2. To promote the use of the Internet as a business tool.

E-Commerce has been one of the fastest growing segments of the economy for the past 5 years, but concerns have evolved over the infrequent participation and use of the e-commerce by Hispanic-owned businesses.

Hispanic-owned small businesses are expected to increase at a robust rate of 7.6% annually through at least 2010 (IDC Market Research, 2010).

The internet can significantly extend the capacity and contribution of the Hispanic-owned businesses to the global economy. The internet can allow business participation in a variety of opportunities, such as e-commerce, e-procurement, and electronic data information.

Different e-business tools will be presented to the participants during the event.

3. To entice Hispanic-owned businesses to participate in government procurement.

Procurement government officials’ issue requests for bids and/or proposals with specifications for products or services. Knowing about procurement opportunities and bidding on these opportunities may increase the likelihood of obtaining contracts and of having repeated business.

There are Hispanic-owned businesses that have secured contracts and have demonstrated the ability to overcome the complex procurement process as well as new procedural changes.

The Hispanic Business Showcase will set the stage to introduce Hispanic-owned businesses with the proper resources and tools that could allow them to increase their participation in government procurement and e-procurement in general.

4. To showcase the environmentally friendly products, services and activities of Green Technology Businesses.

Green Technology businesses will have the opportunity to showcase their products and services at the “Green Technology Aisle”.

5. To introduce the new services offered by the Hispanic Chamber of E-Commerce and to provide networking opportunities to our members.

The Hispanic Business Showcase will provide an excellent venue to promote the services offered by the Hispanic Chamber of E-Commerce and to introduce new ones. It will also provide the opportunity to build and strengthen business relationships among members.

Objectives

- To strategically market the Hispanic Business Showcase in order to drive high-quality prospects to the expo.

- Provide practical tips on how:

• To use the Internet as a sales and marketing tool.

• To maximize your business efficiency with the latest IT developments.

• To get involved in government procurement.

• To prepare bids electronically.

• To become a Green Technology Business.

• To implement e-commerce strategies to improve export performance.

• Your business can reach the Hispanic Market.

• Your business can benefit from becoming a member of the Hispanic Chamber of E-Commerce.