Seminars Schedule - Friday, September 10
| FRIDAY | Start-Ups Room 28C | Grow Your Business Room 28D | Professionals Room 28E |
|---|---|---|---|
| 11:00-12:15 | Minority Business Forum - National Hispanic Business Information Clearinghouse | Facebook Marketing an Hour a Day - Mari Smith | Designing a Retirement plan for a Small Business - Mark Farrin |
| 12:15-1:30 | Lunch Break | Lunch Break | Lunch Break |
| 1:30-2:15 | Fernando Espuelas - Keynote Speaker | Fernando Espuelas - Keynote Speaker | Fernando Espuelas - Keynote Speaker |
| 2:15-2:30 | Break | Break | Break |
| 2:30-3:45 | How you can set up an online store with less than a $100 dollars - Juan Chaparro | Forget the Hype…Get Started with Social Media the Right Way! - Mirna Bard | Hispanic Market Segmentation and Field Marketing Strategies - Claudia Goffan |
| 3:45-4:00 | Break | Break | Break |
| 4:00-5:15 | 10 Minutes to Twitter and use social media daily to learn, teach and inspire others - Nan Palmero | Mobile Messaging 101 – is right for you? - David Sawatzke | Master Jedi Techniques to Social Media Marketing - Ricardo Bueno |
General Session
Seminars Schedule - Saturday, September 11
| SATURDAY | Start-Ups Room 28C | Grow Your Business Room 28D | Professionals Room 28E | General Session |
|---|---|---|---|---|
| 10:30-11:45 | How Small Businesses can benefit from Search Engine Optimization and Social Media - Andrew Zirkin | How to use Viral Marketing and Social Media to drive a flood of Traffic to Your Website - Bill McIntosh | Online Brand Monitoring Tools - Claudia Goffan | USA Multicultual Festival - Entertainment |
| 11:45-1:00 | Lunch Break | Lunch Break | Lunch Break | USA Multicultual Festival - Entertainment |
| 1:00-2:00 | Google analytics and lead generation - Richard Barrett | Mobile Marketing Strategies - Emilio Castellanos | Reach Audiences using Dialogue not a Monologue: How public relations rather than advertising can help small businesses reach & activate key Latino markets - Lucia and Richie Matthews | USA Multicultual Festival - Entertainment |
| 2:00-2:15 | Break | Break | Break | USA Multicultual Festival - Entertainment |
| 2:15-3:30 | Steps and Tips to start your Online Business like a Pro: Become an e-Entrepreneur - Gabriel Collignon | Basic IT concepts for the Small Business to help your business grow - Antonio de la Cerda | Define a successful Blog marketing strategy - Natalie Guse | USA Multicultual Festival - Entertainment |
| 3:30-3:45 | Break | Break | Break | USA Multicultual Festival - Entertainment |
| 3:45-5:00 | TBA | Put Your Business on the Map - Mobile Application Solutions for Business![]() | Liberty Mutual - Gabriel de la Puente![]() | USA Multicultual Festival - Entertainment |



















































